Meet our Incentive Engine

In an increasingly digital and convenience-focused world, brands are quickly recognizing that payments can be a powerful and creative tool to enhance customer engagement, streamline operations, and maximize revenue.

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At Ansa, we offer a branded closed-loop digital wallet that can be funded from multiple sources:

1. By customers loading funds into their wallet (”prepaid”);
2. By merchants providing refunds (akin to store credit), offering customer service appeasements, or boosting marketing campaigns with incentive funds.
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Today we’re thrilled to introduce our Incentive Engine—a powerhouse tool designed to help brands maximize the impact of their branded closed-loop wallet, powered by Ansa.

What is the Incentive Engine?

The Incentive Engine is a user-friendly marketing tool that enables merchants to create, deploy, and review monetary incentive campaigns made directly into their customers’ wallets. Merchants can set up campaigns from their Ansa merchant portal, or take inspiration from it to curate their own promotional activities via API.
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It marries the convenience and familiarity of traditional digital wallets with loyalty programs by tapping into wallet-data insights to reward desired behaviors at a personalized level. We term this “loyalty with a little L”.
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Whether it’s offering a bonus for loading larger sums into the wallet to drive adoption and cash flow, encouraging frequent purchases with a percentage cash back, or celebrating notable events with promo code bonuses, the Incentive Engine enables targeted and effective customer engagement through branded wallets.

The Incentive Engine is integral to the success of closed-loop wallets

Closed-loop wallets are notable for their convenience and consumer-focused experience. But the magic lies in their role in facilitating connection between brands and their customers.

When a merchant offers monetary incentives based on unique and personal behaviors to a targeted set of customers, the customer feels seen and recognized. This begins the transformation of a transaction into a relationship.
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• Personalize Customer Engagement. The Incentive Engine uses real-time data from wallet transactions to provide targeted incentives. This can look like observing that a regular skipped their weekly Wednesday mocha and dropping funds in their wallet for next week’s mocha, on the house. We missed you! Each customer isn’t the same, so it’s important to support customized incentives to different customer segments.
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• Develop Habits and Repeat Usage. Closed-loop wallets are driven by routine usage. The Incentive Engine reinforces habits by rewarding frequent transactions and encouraging specific behaviors. Frequency begets connection.
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• Unlock Actionable Insights. The Incentive Engine isn’t just about delivering rewards—it’s an invaluable lens into customer behavior. Merchants can review incentive performance, track customer engagement, and fine-tune campaigns to maximize ROI or customer activity alongside their other marketing and loyalty initiatives.

Key Features

Lets look at how the Incentive Engine features help merchants achieve their marketing and engagement goals:

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Choose the incentive type that meets your goals:

• Promo Codes add funds to customer wallets on redemption;
• Reload Bonuses are configurable by reload tier and provide a bonus to customers when loading funds into their wallet
• Cash Back rewards a percentage of the sale back into the customer’s wallet for a future purchases;
• Drop funds into customer wallets to kickstart their wallet journey or reengage them.

Expire incentive funds to drive urgency

‍Set a countdown timer for when incentive funds expire to urge customers to spend in a shortened timeframe, driving FOMO and marketing spend ROI.

Target incentives for personalization and efficiency

‍Segment and target customers based on wallet activities to deliver tailored incentives.

Schedule when your campaign runs and ends

‍Plan and automate your campaigns with defined timelines, allowing for seamless execution with minimal resources.
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Our merchants see 160% increase in sales on average when setting an expiration on incentive funds for campaigns.

The Impact: A Win-Win for Customers and Merchants

By integrating the Incentive Engine into closed-loop wallets, we’re creating a dual-sided cycle of value:

• Customers receive a boost from rewards that feel timely and relevant, enhancing their overall experience and deepening their loyalty to the brand.
• Merchants gain a powerful tool to drive engagement, increase revenue, and build stronger relationships with their audience.

Our merchants see a 104% increase in new wallets when leveraging our Incentive Engine.

Enhancing the Power of Closed-Loop Wallets

As closed-loop wallets continue to redefine digital payments, the addition of the Incentive Engine achieves a new milestone. It’s no longer only about facilitating transactions; it’s about creating a holistic ecosystem where payments, rewards, and customer experiences converge. Each brand and their customers are different, we’ve built this tool to be flexible to drive impact across various types of campaigns and business goals.
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With the Incentive Engine brands can unlock new levels of engagement, loyalty, and revenue, ensuring their stored value wallets remain an indispensable tool in the modern consumer’s daily life. We’re excited to lead the way in the future of payments.

Ready to Learn More?

Connect with us today to see how the Incentive Engine can further augment your closed-loop wallet offering and customer loyalty strategy.
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Also make sure to check out a few of our previous articles where we highlight the benefits of our digital closed-loop wallet for brands, describe its powerhouse ability to boost brand loyalty, and improves upon gift cards as a form of stored value.

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