What’s behind the move to closed loop payments and branded digital wallets

The shift toward closed-loop payments and branded digital wallets is transforming how businesses handle transactions. Unlike open-loop systems that rely on third-party networks, closed-loop payments operate within a dedicated ecosystem, reducing transaction fees, increasing security, and driving customer engagement. Companies like Compass Coffee have seen a 65% boost in engagement and a 26% revenue increase after implementing a branded wallet through Ansa.

For businesses, branded digital wallets offer key advantages:

• Lower costs – Fewer intermediaries mean reduced processing fees.
• Stronger customer loyalty – Integrated rewards encourage repeat purchases.
• Faster, seamless transactions – Stored payment credentials create a frictionless checkout experience.

As digital payments evolve, businesses adopting closed-loop systems and branded wallets gain more control, enhance customer relationships, and reduce reliance on costly third-party processors.Discover how Ansa’s closed-loop payment solutions can optimize your transactions. Read more about our approach to digital payments.